The transport of BESTSELLER's clothes becomes more climate-friendly when FREJA and BESTSELLER will use biodiesel trucks on freight in the Nordic countries and several European countries. It contributes to a significant CO2e reduction and is a step towards more climate-friendly transport.
A reduction of more than 500 tonnes of CO2 per year. That is how much the climate will gain when BESTSELLER and FREJA rearrange their transport across several European countries. In the future, a large part of the total transport, when customers shop online at BESTSELLER, will be with trucks running on biodiesel.
Biodiesel is better for the climate than conventional diesel fuel, and together with the significant CO2 reduction, it is one of several steps that BESTSELLER has taken towards more climate-friendly transport:
"At BESTSELLER, we work to reduce our total CO2 emissions. While transport is not the area that poses the biggest problem for us, it is an area where we invest and improve. That is why we are happy to join forces with FREJA and, with this more climate-friendly transport, take another step in the right direction”, says Anders Frost Nygård, who is responsible for BESTSELLER's online deliveries.
Benelux and the Nordic region
FREJA and BESTSELLER sent the first trucks with biodiesel on the roads in November last year, where the transport of online purchases between Poland and the Benelux countries was included. The successful introduction is now expanding as all transports in the Nordic region will also take place with biodiesel trucks.
“Our partnership with BESTSELLER is unique, and this project has become a reality because they are willing to invest in sustainable fuel. We want to develop together with our customers and test new types of sustainable alternatives to diesel, but we cannot do it alone, which is why the collaboration with BESTSELLER is valuable to us”, says FREJA's Chairman of the Board Poland and Regional Director South Denmark, Torben Mortensen.
FREJA's trucks will run on HVO (Hydrotreated Vegetable Oil), which is produced from waste products such as used cooking oil. HVO can provide up to a 90% reduction of CO2e compared to conventional B7 diesel. HVO biodiesel is, therefore, considered to be climate neutral in the combustion phase, and even though the emissions from the processing of the biodegradable products into fuel cannot be completely reduced, they are, nevertheless, limited.
“There is no doubt that the future transport will be better and have less impact on the climate and environment. In collaboration with BESTSELLER, we have chosen to use our trucks. This makes it possible for us to gather knowledge about consumption, service intervals, etc., and thus be able to develop the product”, explains Torben Mortensen.
More initiatives on the way
In total, transport accounts for eight percent of BESTSELLER's total CO2 emissions, and by collaborating with FREJA and other companies, BESTSELLER has already cut off part of the emissions in the company's value chain.
The Danish fashion company is working on reducing its emissions considerably, and in the coming years, they will work intensely to become climate neutral. Therefore, BESTSELLER will also continue to introduce and invest in new and better solutions:
"Right now, we are looking at all the areas where we can choose better solutions, and we are well underway. But we still have a long way to go to succeed. We, and other companies, are limited by technology, which must be developed for this to be a success. However, we will do what we can, and we will continuously initiate smaller and larger solutions, which, all together and individually, can contribute positively”, concludes Anders Frost Nygård from BESTSELLER.
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Facts - Biodiesel
HVO Diesel is categorized as second-generation biodiesel, as it is made from waste products from vegetable cooking oils. Through a chemical process with hydrogen, it is transformed into a product that has the same qualities as ordinary diesel oil. HVO Diesel can be used directly in new diesel engines without compromising engine performance or affecting service intervals, and it can be combined with regular diesel in any mixing ratio, making it the only real sustainable alternative to today's trucks in international traffic.