At FREJA we assign a high priority to our responsibilities and this is an integral part of the way we do business. This means that accountability and propriety are keywords in our business development and branding.

FREJA has committed to ensuring sustainability, high business morals and ethics, as well as complete integrity. We are aware that there are different business cultures around the world and that we must, therefore, be able to handle both Danish and international regulations.

We do anti-corruption training, where we explain ethical rules to employees. No employee may take bribes in the form of gifts, loans or fees. We will set in motion initiatives to ensure that all employees be­come aware of and accept the whistleblower scheme during the introductory course at FREJA. The whistleblower scheme was set up in 2018 and it allows for anonymous reporting of experi­ences and suspicions of problematic conditions in the Group. The solution guarantees anonymity when reporting. This is done via a login to the system, so we have better opportunities to obtain more details about what is reported.

Access to the FREJA whist­leblower scheme is available via our website here: https://www.freja.com/dk/om-freja/corporate-social-responsibility/

When the WCA Conference 2024 takes place from the 24th of February to the 2nd of March in Dubai, UAE, FREJA will once again participate in this global event.

For several years, FREJA has taken part in the annual conference held by WCA, as it provides excellent opportunities for networking, collaboration, and knowledge-sharing with other industry peers and potential partners from across the globe. Furthermore, it gives FREJA a great opportunity to showcase products and solutions and increase our visibility worldwide.

The WCA Conference facilitates one-on-one meetings during the day, providing businesses with a chance to connect with potential partners and gain insights into local opportunities and challenges across different countries. Additionally, attendees can extend their networking opportunities by participating in evening conversations over dinner.

FREJA’s representatives are excited to meet with industry professionals and look forward to exploring new trends and business opportunities at the WCA Conference.

You can locate FREJA at stand A17, and for those interested in scheduling a meeting, bookings can be made through the following links:

• WCA First Conference 24th – 26th of February: 23rd WCA First Annual Conference
• WCA Worldwide Conference 27th of February – 2nd of March: 13th WCA Worldwide Conference

See you at the WCA Conference!

FREJA is pleased to announce that we have opened a new office in Shenzhen, China. FREJA already has three offices in China in Shanghai, Qingdao, and Guangzhou, and with the fourth one in Shenzhen, we will continue to develop with our customers and expand our services within air freight, sea freight, project forwarding, and E-commerce.

“The opening of the new office is a natural step in our development, and it will support us in better fulfilling our customers’ needs. After a slow economic recovery due to Covid-19 and years of political uncertainty, we want to strengthen today’s supply chains by expanding our business”, says Leo Hu, Managing Director of FREJA China.

FREJA  will be able to deliver more value for customers with the new office and expertise, especially in terms of transportation speed and range of cargo sizes, as we can fulfill our customers’ different needs to an even greater extent.

With the establishment of the new office and expansion of our business, we take a step forward in the project cargo, sea freight, air freight, and global e-commerce sectors, and we will continue to work hard in 2023 to seize all business opportunities.

FREJA Transport & Logistics Oy's Net Promoter Score (NPS) of 74 is exceptionally high in the transport and logistics industry, where the international average NPS is 43. NPS is an international customer satisfaction metric based on the question, "How likely are you to recommend this company or product to a friend or colleague on a scale of 0-10?"

A significant number of FREJA Finland's customers would recommend FREJA as their international transport service provider. Customers particularly appreciate FREJA's accessibility, expertise of staff, problem-solving capabilities, and range of services.

In 2019, FREJA achieved the highest Net Promoter Score (NPS) of 52 in the industry, according to a customer satisfaction survey conducted by Taloustutkimus, the leading market research company in Finland.

Matti Urmas, CEO of FREJA Transport & Logistics Oy, expresses satisfaction with the continuous improvement of customer satisfaction at FREJA. While the company already had an excellent level of customer satisfaction, they have raised the bar even higher.

"For us, customer satisfaction is a competitive advantage that requires daily effort. While many others invest in automating customer service, we focus on personalized customer service and training the people who deliver it. With systems you can optimize routes, but it is our people in customer service who add the most value to our customers," says Urmas.

Urmas emphasizes that the industry has little price elasticity since imports and exports use the same ports and routes. Therefore, FREJA’s competitiveness is based on the quality of service rather than just price. Customers find FREJA superior precisely because of their service.

Customer feedback highlights FREJA Finland's expertise and strengths, with words like flexibility and solution-oriented being frequently mentioned. Here are a few comments from customers:

• "Highly competent operational department."
• "FREJA’s strengths lie in their flexibility, finding solutions, and keeping promises."
• "They can accomplish anything you ask."
• "FREJA’s strengths are customer orientation and a small company mentality."
• "FREJA has a fast response time."

FREJA’s success is built on the professionalism of its staff. Studies have shown a strong correlation between customer satisfaction and market success, which holds true for FREJA. The company's growth rate in Finland has been remarkable, with a revenue of 87.4 million euros in 2020, which grew to 158 million euros in 2022. FREJA Transport & Logistics Oy ranks among the top ten companies in Turku in terms of revenue.

In Finland, FREJA employs over 70 professionals in freight forwarding and transportation.

Despite the many challenges faced in international road transport in recent times, FREJA has managed to retain its customers even during difficult periods.

Urmas explains that during tough times, customers value flexibility and experience in international transport, which helps find better overall solutions for them.

"FREJA shines in customer relationships that seek sustainable solutions and rely on strong industry expertise. Despite the difficulties caused by the pandemic, the war in Ukraine, and port strikes, we have been able to find effective solutions for our customers. Our skilled staff plays a key role in providing high-quality customer service and keeping promises," says Urmas.

"While our customer survey gave us high ratings for customer service, we are still relatively unknown in the industry. That's why in recent years, we have focused on building brand awareness and increasing awareness of our diverse range of services, which includes not only international road transport but also sea and air freight, as well as demanding thermo, special, and project transports. Now our service offering is better known, but the extent of our global transport network is still somewhat unfamiliar," adds Urmas.

FREJA conducted a customer listening exercise in Finland in early 2023, receiving responses from 97 different companies. The survey was conducted by Melba Digital.

For more information, contact:

An independent market research company, Taloustutkimus, conducted a customer satisfaction survey from November 2018 to January 2019 in Finland. The results showed, that FREJA Finland has the most satisfied customers in the forwarding and international transport industry.

FREJA Finland’s overall customer satisfaction score was 8,68 on a scale from 4-10, whereas the industry average was 7,88. Last year, FREJA Finland’s overall customer satisfaction score was 8,13.

“These results support the message we got last year when we did a customer survey. I am proud of our team in Finland. They have done an excellent job with our customers”, FREJA Finland’s Managing Director, Matti Urmas, says.

Over half of FREJA Finland’s customers would promote FREJA
FREJA Finland’s NPS (Net Promoter Score) is +52. This score is the highest in the forwarding and international transport industry in Finland.
According to Taloustutkimus’ NPS database, a score over 40 is excellent in Finland*.

FREJA Finland keeps promises
In the forwarding and international transport industry, FREJA Finland is the best at keeping promises and taking our customer’s needs into account.

FREJA Finland is also at the forefront when it comes to

• Offering competitive prices
• Solving problems
• Expertise
• Accessibility
• Communicating with customers

FREJA Finland got the best ratings when it came to expertise and the ability to solve problems. Based on these factors, FREJA Finland is the best in our industry in Finland.
The survey conducted by Taloustutkimus covered seven industries. The survey had a total of 2.111 respondents, of which 403 were decision-makers estimating the forwarding and international transport industry. There were altogether 21 companies included in the survey. The data collection methods consisted of telephone interviews, internet survey (CAWI), and an internet panel of Taloustutkimus.

*NPS Result (based on Taloustutkimus’ NPS database in Finland)

• 40+ - Excellent
• 20–39 - Good
• 0–19 - Satisfactory
• Below 0 - weak result

FREJA Finland has partnered with MRKTNG Day. MRKTNG Day  is the biggest marketing event in the Nordic. Two days filled with world’s top keynote speakers and workshops for CEOs, CMOs and marketers.

– In our business marketing is of great importance because we need marketing communications to make our road transport, sea freight and air freight solutions noticeable to our potential customers and reach them with our message why FREJA is the best partner. It is not enough, that our trailers drive continuously on the highways, because they alone do not enable us to communicate the business value that we create to our potential customers, says Matti Urmas, CEO of FREJA Finland.

[caption id="attachment_7107" align="alignright" width="300"] Riikka-Maria Lemminki CEO of Marketing Finland and FREJA Finland's Managing Director Matti Urmas.[/caption]

FREJA Finland´s competence is in customer satisfaction. According to FREJA Finland´s own surveys and according to independent market research companies in the forwarding and international transport industry, FREJA Finland is the best at keeping promises and taking our customer’s needs into account.

– It's great to have an event partner such as FREJA. In a short time FREJA has created a brand that competes with a strong customer experience alongside big international brands, says Riikka-Maria Lemminki, CEO of Marketing Finland.

According to Matti Urmas, the role of the main partner is also a natural way for FREJA to show leadership in the transport industry. Efficient and reliable international transports are in the interests of society and the environment.

- When loads are driven as full as possible, on time, without empty kilometers and reliably, everything works efficiently and indirectly at the same time we are reducing environmental nuisance. These things also need to be made visible through marketing, Urmas says.

The location of the MRKTNG Day is in Merikaapelihalli in Kaapelitehdas, Helsinki, on September 10th-11th. There will be around 600 participants, CEOs, CMOs and marketers, mainly from Marketing Finland’s member companies, along with people from agencies, medias and service providers.

Marketing Finland is a network of almost 400 companies from trade, industry, ICT, tourism, service industries and non-governmental organizations.   These companies represent over 80% of marketing efforts in Finland.

Take part in our short survey, and you can win two tickets to MRKTNG Day!

All survey answers with necessary contact information are in the pool of names eligible to win.  Prize value 2 715.60 €.

The survey is open until August 30^th. The tickets will be drawn September 2nd.

[contact-form-7 id="7108" title="MRKTNG Day - competition EN"]

Best of Luck!

We will be personally in touch with the winner and update the winner's name on this news article after the draw has been completed.

Notice: The prize cannot be changed to money. The survey is open until August 30^th.

Only those applying through the form will be considered. The winner will be notified by email or phone. If the winner is not reached by September 3^rd 2019, the organizer has the right to draw a new winner instead. Employees of companies or members of their families who have been involved in the arrangements for this lottery may not participate in the draw.

Read more about FREJA Finland’s lottery rules (In Finnish)