The acquisition of IRT Logistics brings new colleagues and a strengthened business area for groupage transport between Sweden and the UK to the fast-growing Danish logistics company SDK FREJA.
To strengthen the competencies of road transport of groupage between Sweden and the UK, the Danish company SDK FREJA has invested in the Gothenburg-based niche logistics company IRT Logistics.
“IRT Logistics has been on our radar for a long time, and now the time was right for us to enter into an agreement. It is an acquisition that will strengthen our business considerably on groupage transports between Sweden and the UK. At the same time, both existing and new customers will experience that the new customer-facing IT solutions that a company of SDK FREJA's caliber brings to IRT Logistics, will strengthen the services they demand”, says Søren Skive, EVP in FREJA Transport & Logistics AB.
Founder of IRT Logistics, Björn Steenstrup, is also pleased to know that his life's work will continue under SDK FREJA.
“For a long time, we have considered FREJA a qualified partner to run our company with the right visions, and now it was time. This year, we were able to celebrate our 20th anniversary, and it seemed an appropriate time to pass on the torch to someone who shares our values and who can and will further develop the company that we have built”, says Björn Steenstrup.
IRT Logistics itself has been on a growth journey with a 65 percent increase in the annual result over the past five years, and it is acquired with an expected annual turnover of SEK 45 million. All nine employees in IRT Logistics will continue under the new ownership.
The growth journey continues in 2022
The acquisition of Swedish IRT Logistics is the third acquisition under FREJA Transport & Logistics in 2021, and it is the latest addition to SDK FREJA's growth journey. Since the two logistics companies merged in December 2020, the journey has included a partial acquisition of the Danish company Nordic Waste and three acquisitions of logistics companies throughout the Nordic region: Finnish TL Trans, Norwegian Thoresen Transport, and now Swedish IRT Logistics.
It is this acquisition approach that will ensure continued growth towards SDK FREJA's goal of a total turnover in 2025 of DKK 8-10 billion.
“We expect an increasing need in the market for one-stop-shop logistics services. By always being on the lookout for new partners and companies that can supplement and improve our services, we are well on our way to being the obvious choice”, says Ulrik Rasmussen, Group CEO of FREJA Transport & Logistics Holding A/S, and elaborates:
“The most important thing in our acquisition strategy, however, will always be that we can find common ground between potential companies and ourselves in both values and business. Logistics is a people business, and it is best built on trust and understanding. A motto that governs everything we do in our business”.
SDK FREJA is part of the Danish family-owned group United Shipping and Trading Company, USTC. An international conglomerate with a wide range of companies in areas such as logistics, shipping, bunker, IT, and alternative energy.
Matti Urmas, Managing Director of FREJA in Finland, starts his third year in the advisory delegation of the Confederation of Finnish Industries (EK) in 2022. EK is the leading business organization in Finland.
The business delegation consists of business executives from different industries.
The members are nominated by the member associations of EK.
EK is the leading business organization in Finland. EK has 24 member associations, and 15,300 member companies across all business sectors (96% SMEs). The business delegation is elected yearly.
EK represents and defends the interests of the Finnish business community. It engages in dialogue with decision makers at the national level as well as in the EU and international level.
Urmas started in the delegation in the beginning of 2020.
As we have kicked off the last month of the year, we look back at 2021 as a year influenced by COVID-19, changed conditions for the transport industry, large deviations in transport volumes, and lack of components and raw materials. Especially, the road sector is influenced by increasing individual protectionism and changed conditions in various countries, which have had comprehensive consequences and set pressure on the supply chain in Europe and the rest of the world. Likewise, the sea and air sectors have experienced a severe lack of capacity.
In FREJA, we have also faced problems because of COVID-19 and the related challenges concerning the security of supply at the national as well as the international markets. Our competent employees have had a constant focus on readjusting and adapting to the situation. Therefore, we have been able to maintain the supply chain and service our customers in the best way possible.
In 2021, FREJA and SDK merged, and we are now in a position where all our 1300 committed employees give us the best conditions to service international and national transport and logistics markets.
I thank you for your cooperation and trust in FREJA during 2021 and look forward to continuing our cooperation in 2022.
On behalf of FREJA Transport & Logistics A/S, I wish all our readers a very merry Christmas and a happy New Year.
FREJA's Torben Mortensen (left) and BESTSELLER's Anders Frost Nygård
BESTSELLER expands the partnership with FREJA on HVO biodiesel trucks from Poland to Belgium and The Netherlands
Since the 14th of October, 2021, FREJA has been using HVO biodiesel on truck movements from Poland to Belgium and The Netherlands for the Danish family-owned clothing and accessories company, BESTSELLER. BESTSELLER employs more than 15,000 people in 38 countries working for more than 20 known fashion brands such as JACK & JONES, VERO MODA, VILA, and many more.
The decision to implement more environmentally-friendly routes is based on BESTSELLER’s ambitious Fashion FWD strategy, which aims at making sustainability central to the way of doing business.
“In a market facing severe conditions like lack of drivers and high demand for external hauliers, it was a must-do to inhouse these transports in order to allow ourselves to drive with alternative fuels like biodiesel. We are very pleased about this sustainable solution with FREJA, who has been a trusted partner throughout the years. We are looking forward to further expanding the use of HVO with FREJA on daily departures to the Nordics from January 2022”, says Anders Frost Nygård, E-Commerce Distribution/Carrier Manager at BESTSELLER.
What is biodiesel?
There are different types of biodiesel, but overall, they can be categorized into first- and second-generation biodiesel. B100 is first-generation biodiesel that comes from common feedstocks (primarily rapeseed crops), and it provides up to 60% CO2e reduction. HVO (Hydrotreated Vegetable Oil), on the other hand, is second-generation biodiesel produced from waste products (e.g. used cooking oil), and it can provide up to a 90% reduction in CO2e. These types of biodiesels are both considered climate-neutral in the combustion phase, but the emissions that come from processing the biodegradable products into fuel cannot be completely reduced, however, they are limited.
Long-term and trusted partnership
At FREJA, we are always looking for sustainable and environmentally-friendly transport solutions, and we are very positive about expanding our collaboration with BESTSELLER. We want to develop together with our customers and try out new types of sustainable alternatives to diesel that benefit the environment, but we cannot do it alone. A green transition comes with increased costs, so it is important with partners who are willing to invest in this type of fuel.
“Our partnership with BESTSELLER is unique, and this project has become a reality because they are willing to invest in sustainable fuel. For this specific collaboration with BESTSELLER, we have chosen to use our own trucks to gain valuable knowledge on HVO biodiesel. By using our own trucks, we can measure the consumption, service intervals, etc., and we are certain that HVO is always used”, says FREJA’s Chairman of the board Poland and Regional Director South Denmark, Torben Mortensen.
FREJA repacks more than 1000 gift boxes for Pierre Fabre just in time for Christmas
When the French company Pierre Fabre needed to get their gift boxes ready for the 2021 Christmas shopping, FREJA was ready with a helping hand.
Pierre Fabre was founded in 1951 and is a French company that makes pharmaceutical and dermo-cosmetic products, which they distribute to pharmacies, dermatologists, and hospitals. Since 2017, Pierre Fabre and FREJA have engaged in a close partnership. We carry out various logistics tasks such as repacking and re-labeling their products in Scandinavia, and we do ongoing optimizations of their logistics flows.
Most recently, Pierre Fabre asked for a repackaging task of 1320 gift boxes for the Christmas shopping in Norway, and naturally, we accepted this task. FREJA lined up with a team and got the job done in a short time, so the gift boxes could be distributed to the pharmacies in Norway and be ready to be placed under the Christmas trees in the Norwegian living rooms.
“It means a lot to us that a company of Pierre Fabre's caliber chooses to use FREJA as a logistics partner. We appreciate the close collaboration we have established with Pierre Fabre, and we are happy that we could help with this task”, says FREJA’s Logistics & Healthcare Director, Morten Bruun-Kristensen.
This job is one of many special tasks we perform for Pierre Fabre and other companies, and we are also ready to help your company. If you want to know more about our Pharma & Healthcare logistics services, you are always welcome to reach out to Morten Bruun-Kristensen.
Environmental- and climate-friendly transport has been a focus area in FREJA for a long time
Over many years and with great success, FREJA has used unaccompanied transports for our services between Denmark-Finland and Denmark-Norway. Since 2019, it has also been a highly used tool for the route to and from Sweden. The first destination in Sweden was the route between Jutland and Skaane, where there is much inter-state trade.
Unaccompanied transports mean that a Danish truck collects a consignment from a Danish customer and brings the trailer to the harbor. At the harbor, the driver can then connect another trailer which he drives to the Danish recipient. Likewise, this is done in Sweden, where Swedish hauliers and drivers bring trailers between the ferry and the recipient or shipper. The delivery time is short because there are departures from both sides twice a day.
The advantages of this kind of transports are many. We avoid having a large number of trucks passing Funen and Zealand, which helps reduce the massive traffic on our roads. The solution also has a green profile because many highway kilometers are replaced by consolidated transports by ferry via Kattegat. An additional advantage is that a driver can handle 4-5 loads per day. Lack of drivers is a great challenge right now because many drivers choose to leave the transport industry in favor of jobs with more normal working hours.
Over the years, FREJA has added more routes to the unaccompanied traffics, and now we also have a solution where we load trailers on trains at the destination Taulov-Katrineholm. Both terminals are located strategically well. Taulov is a logistics hub in Denmark, and the terminal in Katrineholm is located in Mälardalen, where you have easy access to Ørebro, Eskilstuna, and Stockholm. This route offers three departures per week. The railway is electrified, and as an example on the route between Kolding and Ørebro, you will be able to have a Co2 reduction of up to 80% compared to traditional road transport.
The most recent offer is a combined solution to Oslo, Norway. The trailers are sent by ship from Grenaa to Halmstad. Directly at the harbor terminal, the trailers are loaded onto trains which takes them to a terminal in Oslo, where a truck then brings the trailer to the recipient. The solution is brand new, and we have great expectations to offer this green solution with constant capacity.
FREJA offers to calculate the Co2 emission for various solutions so that you can consider the emission before making your solution. You can also try our online Co2 calculator and see the Co2 emissions from your transports with FREJA.
FREJA Transport & Logistics A/S strengthens its position in Norway with the acquisition of Thoresen Transport AS
As of October 1st, 2021, the Danish logistics operator FREJA Transport & Logistics A/S acquired 80% of the Norwegian company Thoresen Transport AS. FREJA is part of the international group United Shipping & Trading Company (USTC), and the acquisition strengthens the group’s position as one of the leading companies in the Nordic transport market.
Thoresen Transport has had a positive development for many years and is recognized for its good customer service and high quality. In the current financial year, a turnover of a minimum of 135 million NOK is expected.
“We have been looking for the right partner for a long time, and when the opportunity arose to acquire the majority stake of Thoresen Transport, it was quite an easy decision. With the acquisition, we are now ready to deliver even better service to our customers through higher quality and a broader portfolio. There is no doubt that their customer segments fit perfectly into FREJA’s Norwegian business”, says Ulrik Rasmussen, Group CEO of FREJA Transport & Logistics Holding A/S.
Thoresen Transport is a well-established transport and forwarding company in Larvik, which was founded in 1982 by the current owner and founder Lars Thoresen and his brother Knut Thoresen. The company currently has 25 well-qualified employees working with national and international transport, container transport, and customs/forwarding. Following the acquisition, Lars Thoresen will continue as head of Thoresen Transport, which will have its office, warehouse, and terminal facilities at the current central location at Larvik Harbor.
“Since we founded the company, it has been our ambition to create growth and expand our business areas. I am very proud and happy that Thoresen Transport from now on will be part of FREJA as we have collaborated for the past nine years in Vestfold, Buskerud, and Telemark. We have full confidence that the culture and the strong values that characterizes the company will continue, even with a new main shareholder”, says Lars Thoresen, the current owner of Thoresen Transport.
Focusing on growth going forward
FREJA Transport & Logistics looks forward to the new collaboration and emphasizes that the growth ambitions have not been reached with this acquisition:
“We are constantly looking for good, well-operated companies that share the same values as us and can help us meet our long-term goals. Therefore, this acquisition is a natural step towards developing FREJA and our growth strategy”, says Ulrik Rasmussen.
Lars Thoresen will continue to hold the remaining 20% of the shares in Thoresen Transport, and the company will keep the name Thoresen Transport AS.
The agreement is subject to approval by the relevant competition authorities. The transaction price will not be disclosed.
At the beginning of 2021, the merger between FREJA Transport & Logistics and TL TRANS, based in Kronoby, was announced, and it is now complete.
The transaction expanded FREJA's range of transport services with temperature-controlled road transport and around 80 thermo-trailers. From today, FREJA has an office in Kronoby, and all the payment transactions will be transferred from TL Trans to FREJA. “We are now able to serve our customers more comprehensively in their international transport needs”, says Matti Urmas, Managing Director of FREJA Transport & Logistics Oy.
The customers who transferred from TL Trans to FREJA have also been satisfied with the benefits resulting from the merger. “The feedback received from our customers has been positive, as we now have a wider range of services to offer and our customers now also have sea and air freight at their disposal from familiar customer service contacts,” says Jörgen Byskata, Director of Temperature Controlled Transport at FREJA Transport & Logistics.
TL Trans was owned by Jörgen Byskata and Marko Ruotsalainen. The acquisition is FREJA's first takeover during its operations in Finland.
FREJA originally started its operations in Finland in 2003, when the FREJA Group, together with Managing Director Matti Urmas, acquired the Finnish Maa ja Meri Oy. Maa ja Meri Oy was established back in 1942. At that time, its task as a forwarding company was to serve the Finnish Defense Forces by transporting military equipment. The name FREJA Transport & Logistics was adopted at the beginning of 2009 to harmonize all the names in the FREJA Group.
Besides international road transport (approximately 850 trailers), FREJA’s international transport services also include sea and air freight and project transport. In addition to the tarpaulin fleet, our fleet includes approximately 80 thermally controlled trailers that have been approved for ADR transportation and provided with the appropriate ADR equipment. The entire fleet is also ATP/FRC-rated. The fleet is suitable for transport at temperatures ranging from -25 to +25°C.
FREJA Transport & Logistics Oy's head office is in Turku and we also have offices in Kronoby, Vantaa, and Vaasa. In 2020, FREJA Transport & Logistics Oy’s turnover amounted to about EUR 86 million. FREJA in Finland employs around 60 professionals in their field.
As part of the FREJA Group, we are an independent affiliate that operates in Denmark, Sweden, Norway, Poland, and China. We have a total of 32 offices. Our company employs about 960 people.
For further information and interviews, please contact:
On October 1st, FREJA's new direct route between Poland and the south of Norway was established.
The new route has regular departures from Łódź in Poland to the south of Norway every Friday and returns to Poland on Tuesday/Wednesday. It goes via the ferry connection between Norway and Sweden to reduce the environmental footprint and costs without compromising quality. Freight to and from Hungary, the Czech Republic, Slovakia, and other countries in Eastern Europe will go via our hub in Lodz before further transport. The new direct route is driven by regular English-speaking drivers as well as minimize reloading and thus ensure an even better quality both during transport, pick-up, and delivery. The investment in the new route is a part of FREJA's long-term strategy for developing our traffic to/from Eastern Europe.
We look forward to providing an even better service for both our existing and new customers. Feel free to get in touch with us if you want to learn more about our solutions and prices for shipments to or from Poland/Eastern Europe.
As of October 1st, 2021, the Danish logistics operator FREJA Transport & Logistics A/S acquires 80% of the Norwegian company Thoresen Transport AS. FREJA is part of the international group United Shipping & Trading Company (USTC), and the acquisition strengthens the group's position as one of the leading companies in the Nordic transport market.
Thoresen Transport has had a positive development for many years and is recognized for its good customer service and high quality. In the current financial year, a turnover of a minimum of 135 million NOK is expected.
“We have been looking for the right partner for a long time, and when the opportunity arose to acquire the majority stake of Thoresen Transport, it was quite an easy decision. With the acquisition, we are now ready to deliver even better service to our customers through higher quality and a broader portfolio. There is no doubt that their customer segments fit perfectly into FREJA's Norwegian business”, says Ulrik Rasmussen, Group CEO of FREJA Transport & Logistics Holding A/S.
Thoresen Transport is a well-established transport and forwarding company in Larvik, which was founded in 1982 by the current owner and founder Lars Thoresen and his brother Knut Thoresen. The company currently has 25 well-qualified employees working with national and international transport, container transport, and customs/forwarding. Following the acquisition, Lars Thoresen will continue as head of Thoresen Transport, which will have its office, warehouse, and terminal facilities at the current central location at Larvik Harbor.
“Since we founded the company, it has been our ambition to create growth and expand our business areas. I am very proud and happy that Thoresen Transport from now on will be part of FREJA as we have collaborated for the past nine years in Vestfold, Buskerud, and Telemark. We have full confidence that the culture and the strong values that characterizes the company will continue, even with a new main shareholder”, says Lars Thoresen, the current owner of Thoresen Transport.
Focusing on growth going forward
FREJA Transport & Logistics looks forward to the new collaboration and emphasizes that the growth ambitions have not been reached with this acquisition:
“We are constantly looking for good, well-operated companies that share the same values as us and can help us meet our long-term goals. Therefore, this acquisition is a natural step towards developing FREJA and our growth strategy”, says Ulrik Rasmussen.
Lars Thoresen will continue to hold the remaining 20% of the shares in Thoresen Transport, and the company will keep the name Thoresen Transport AS.
The agreement is subject to approval by the relevant competition authorities. The transaction price will not be disclosed.
The UK is going through a supply chain crisis, and the current fuel situation has led to even more challenges with the distribution. Last week, the situation escalated to a point where many gas stations across the UK ran out of fuel, and the queues to those gas stations that have fuel are huge and put unprecedented pressure on them.
This will regretfully disrupt the deliveries via distribution networks in the UK, and we kindly ask you to be patient as this is out of our control.
For questions, please reach out to your local contact person in FREJA.
FREJA has the task of distributing vaccines to the entire municipality of Oslo and is constantly adapting to the change in vaccination frequencies. We now mark that we have distributed more than 1 million vaccine doses, and the number of fully vaccinated is increasing.
[caption id="attachment_31828" align="alignright" width="200"]Delivery by Lovisenberg this week[/caption]
Vaccination is well underway with 16 and 17-year-olds. In addition, the Norwegian Government decided yesterday to follow the National Institute of Public Health's recommendation to offer the corona vaccine to young people aged 12-15. According to the news last week, there is "no doubt that vaccination is the way out of this pandemic".
"We are pleased to have distributed more than 1 million vaccine doses to the population of Oslo. Not least, we are proud of the quality and flexibility we have once again proven that FREJA stands for", says Kjell-Arne Eloranta, Managing Director of FREJA Transport & Logistics AS.
[caption id="attachment_31835" align="alignright" width="200"]Two GDP-trained drivers in each van ensure safe and timely delivery[/caption]
For the City of Oslo, it is crucial to have a partner who has a full focus on product safety and quality when collecting, transporting, and delivering vaccines. With our approved vans and with two GDP-trained drivers in each van, we ensure that the vaccines arrive safely and undamaged with an unbroken cooling chain to the vaccination sites at the agreed time.
Welcome to FREJA’s third newsletter in 2021 in which we want to share with you what is happening in our part of the transport and logistics business.
FREJA wants to be greener and we are doing trials with alternative fuels in cooperation with chosen clients and hauliers. There is no agreement in the EU countries on which alternative fuels to invest in and research is done on several fronts. Read our article about alternative fuels and our considerations on environmental considerations.
In this newsletter we also give you an article about the EU Mobility Package which regulates the working conditions for drivers and the costs this adds to the transporter.
At FREJA, we advise our clients to invest in customer/supplier relationships that support and absorb the challenges on your way. FREJA’s 4PL Services can help your company. We have digital tools to calculate models to support your supply chain. Read more about this in on of our articles.
In the more entertaining part of the scale we give you a greeting from the golf event “Challenge Tour” where FREJA mid-August participated in a ProAm tournament in Esbjerg. A victorious day – in the eyes of FREJA.
Enjoy reading
The EU Mobility Package sets the working conditions for truck drivers, but unfortunately, it also leads to increased costs
After several years of negotiations, the EU passed the so-called Mobility Package in July 2020. The EU Mobility Package sets the standards for truck drivers’ salaries and working conditions. Some parts of the Mobility Package have been implemented, while others will become effective gradually during the following years.
We find it positive that the EU creates common regulations regarding working conditions for drivers, but unfortunately, tightening the regulations increases our costs. The new regulations mean that drivers are entitled to return to their home country every fourth week, and therefore, the transports must be planned accordingly. Furthermore, the vehicle itself must return to the company’s registration address every eight weeks. The travel costs related to the driver’s return to his home country must be covered by the employer.
Regarding resting related to the rules of driving and resting times, all rests lasting more than 45 hours must be held outside the truck, and it is required to have documentation for these rests. Finally, it is a requirement that the drivers are paid the same as national drivers in the country in which they drive.
The above has resulted in several questions from FREJA’s customers if we are able to price the increased costs in relation to the implementation of the Mobility Package. However, we are not able to do so presently. It is highly uncertain how many drivers and hauliers will choose to leave the transport industry because of the increased requirements of returning to their home country, the salary, and the increased administration. We will wait and see what will happen and how the situation develops over the coming months and years.
Yes to a green transition, but it requires agreement in the EU on alternative fuels
FREJA wants to be greener, but it seems to be a bigger challenge than expected due to divergent taxes and a pressured market.
There is no agreement in the EU countries on which alternative fuels to invest in. Some countries want to focus on biodiesel, other countries on gas, and then there are those countries that have not yet made up their mind. Limited refueling options and large price differences, and the fact that some truck manufacturers require shorter service intervals for B100 diesel, make it difficult for hauliers to be a part of the green transition.
FREJA is doing trials in collaboration with a few customers and hauliers on the B100. This is only a reality in cases where the infrastructure allows it, and when there is a customer who wants to pay for the additional cost it gives our haulier.
FREJA has initiatives underway with the HVO100 on a couple of our own trucks. The experiment will take place by refueling in Sweden, as it will be impossible to refuel HVO100 in Denmark due to the large charges.
Sustainable alternatives
HVO (Hydrotreated Vegetable Oil) is second-generation biodiesel. HVO100 can provide up to a 90% reduction in CO2. B100 is first-generation biodiesel and provides up to 60% CO2 reduction. B100 comes primarily from rapeseed crops.
Biogas is also an environmentally friendly alternative. CBG (compressed biogas) has a relatively short operating radius, making it unsuitable for international transport and dependent on land, as there are only limited refueling stations.
LBG (liquid biogas), which could be an alternative, has even fewer options for refueling and is financially impossible for our hauliers.
Like most of our colleagues in the industry, these few alternative trials only happen in limited driving areas and in collaboration with customers, who are willing to pay for the costs. Many hope that the hydrogen solution will be the sustainable alternative to diesel and therefore also have expectations that it will be economically viable, but there are no real facts on the table yet about the economy. It requires more than just political declarations of intent - it requires real action and common guidelines across the EU.
While we wait for the right sustainable alternative, we continue to do what we can, which is to focus on increasing our overall unloading rate as well as reducing the number of miles driven.
New times requires new measures for handling the supply chain
During the pandemic, we have faced multiple factors that have increased complexity and constrained our operating model in a historically inefficient manner, shifting from a lean and responsive supply to a “just get the goods moving, we can sell anything” perspective.
The challenges are many. On a global scale, material scarcity is a reality, as insufficient inputs have been a concern since the pandemic began, due to an abrupt rise in consumer demand like never before, resulting in increased costs.
Capacity has been challenged at all facilities within mining, production, warehousing, and transportation, which are all elements of the supply chain that create bottlenecks and exploding cost levels.
Professionals have had to reconsider
Difficult demand forecasting
Port congestion
Changing consumer attitudes
And yet still develop and lead change in the right strategic direction while being (very) busy getting the goods available to buy off the shelf.
How are you managing the supply chain projects during the pandemic, and do you have the time to run optimizations and gain profits? If the demand flips once again, how do you cope with the bull-whip effect that has reduced supply chain efficiency for ages? Today, the theory is more relevant than ever as purchasers buy whatever they can get hold of in large quantities for inventory, or accepting prolonged lead time in planning, production, and transportation services.
Digital tools are hailed as the solution to many challenges, but how do you deploy them into your supply chain department?
At FREJA, we advise our clients to invest in customer/supplier relationships that support and absorb the challenges on your way. FREJA’s 4PL Services can help your company by building a shared forecasting model to reduce the bull-whip effect in your supply chain. Our 4PL specialists will also code the mathematical model that tells you who to source material from and where to store your products to keep cost at a minimum. Thereby, you are aware of the optimum supply chain and this allows you to wind more market shares and service the market with the required flexibility and lead time.
Read our case about mathematical modelling to get a glimpse of what coding of your supply chain is really about and how that may reduce your costs by 5,9% and improve your responsiveness. Introducing mathematical modelling to be a part of your team makes unmanageable decisions manageable. Imagine millions of combinations and thousands of parameters. How can the human brain manage such complexity? In a winning supply chain, you need to know your best-case options to make the best decisions. That is served by FREJA.
What is the Bullwhip effect?
The bullwhip-effect describes the phenomenon, where the customer’s change in demand effects the whole supply chain to a point, where the variance in demand, becomes greater than the actual sales. This causes the manufacturer to increase its production without any increment in the actual sales at the retailer. This effect causes more goods on stock, less accurate forecast and a more expensive operation for all involved parties. This can be prevented with information-sharing (forecast sharing).
Top class golf experiences at ‘Made in Esbjerg Challenge presented by FREJA and TotalEnergies’
From August 11-14, the Challenge Tour tournament ‘Made in Esbjerg Challenge presented by FREJA and TotalEnergies’ took place. In this connection, FREJA had the pleasure of inviting 24 customers and business associates to participate in the Pro-Am the day before the tournament start. FREJA lined up with 12 teams and enjoyed an unforgettable day at the golf course, where the atmosphere was top-notch, and the professionals shared their best golf advice.
A total of 26 teams participated in the Pro-Am, and there was a prize for the six best teams. FREJA ended up having four teams in the top six, including a well-deserved first place. It was FREJA's Team 2 with Lars Wejrup from Søms A/S, Michael Pedersen from Give Steel A/S, Kasper Hansen from FREJA, and the Italian professional golfer, Matteo Manassero, who took home the victory.
The winning team - FREJA's team 2. From left: Matteo Manassero, Lars Wejrup, Kasper Hansen, and Michael Pedersen
We appreciate all the positive feedback we have received, and we would like to thank everyone who participated and helped make this day memorable. We look forward to many more exciting golf experiences in the future.
Read some of the positive feedback from our customers here:
From left: Thomas Jacobsen, Craig Howie (Pro), Kenneth Christensen, and Jes Rasmussen
Dear FREJA,
We would like to thank you for a fantastic day at the golf course at the Challenge Tour & Pro-Am in Esbjerg. The golf course was like never seen before, the weather was great, and we got some good scores. It is always a pleasure to feel the atmosphere at these events, and we especially enjoy the good dialogue with the pro. It provides an opportunity to gain direct insight into life as a pro and the challenges they face daily. As the pro said, there is a reason it is called "Challenge Tour".
It is a great way to create relations that goes beyond the daily collaboration, and we appreciate the effort FREJA puts into these events.
Scandi-Roc ApS Jes Rasmussen & Thomas Jacobsen
__________________________________
From left: Lars Wejrup, Kasper Hansen, and Michael Pedersen
Dear FREJA,
We had a super good day in good company. It is always nice to meet new people and feel the good spirit from the staff at FREJA.
Our pro was a very likable person, and I think he gave a lot of himself to us as a team.
All in all, a lovely day with a great result. Thanks to Kasper Hansen/FREJA, Michael Pedersen/Give Steel, and our pro, Matteo Manassero.
Søms A/S Lars Wejrup
If you wish to join a FREJA team in the future, you are welcome to contact Franz Andersen or Kenneth Christensen.
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