Success tournament, Made in Denmark introduces FREJA Transport & Logistics as new presenting sponsor.

When the sixth edition of Made in Denmark begins on 23 May 2019 at Himmerland Golf & Spa Resort, it will mean the introduction of a new “last name”. Going forward, the tournament is called “Made in Denmark presented by FREJA”.

It is the Danish-based Transport & Logistics company, FREJA, who advance their support to the Made in Denmark organisation, to become an even bigger partner for the popular Danish event.

- We are very excided that FREJA, who is one of our many loyal sponsors, have decided to increase their support to our tournaments going forward. FREJA is both as a sponsor and as a name (FREJA is the the Goddess of beauty and love in Nordic Mythology) a perfect match for Made in Denmark. Well, even the colours match, says a happy Made in Denmark Sales Manager, Thomas Nielsen.

Made in Denmark has been part of the European Tour schedule since 2014, and has quickly established itself as on of the most popular, intriguing and well-visited events on the European Tour.

The Made in Denmark presented by FREJA prize fund increases from 1.5 million euro last year to 3.0 million euro in 2019 and the following four years. With a higher prize fund comes more prestige and exposure, and naturally that brings new sponsors to the table while also offering existing sponsors new and more attractive opportunities.

- Made in Denmark is an amazing brand, which we through the first five years have enjoyed being a part of. Now we take it to the next level and become the presenting sponsor. FREJA is the the Goddess of beauty and love in Nordic Mythology) a perfect match for Made in Denmark. Well, even the colours match, says a happy Made in Denmark Sales Manager, Thomas Nielsen. The professionalism of Made in Denmark fits perfectly with our core values and professional engagements, therefore it is ideal for us to use the event in our marketing and for hospitality, explains Jørgen Hansen, CEO FREJA Transport & Logistics.

FREJA will also be presenting sponsor for the Challenge Tour event in Denmark. Going forward the title will be “Made in Denmark Challenge presented by FREJA”.

Today FREJA Transport & Logistics Holding A/S and SDK A/S, owned by USTC, announced a merger that will consolidate two large family-owned companies in the transport and logistics industry. SDK and FREJA will bring together approximately 1,300 people and carry an annual turnover of more than DKK 5 billion.

The announced merger between FREJA and SDK, which is owned by the USTC Group, will create a new force in the transport and logistics industry, strengthening the combined market position and paving the way for future growth.

 Pending the approval from the relevant competition authorities, SDK A/S will become a 75% shareholder in the newly merged company. The remaining 25% ownership will be held by the current majority shareholder and founder of FREJA, Jørgen Hansen, along with the management team.

Long-term commitment
Handing over a large part of his life’s work has not been an easy decision. Therefore, it was crucial for Jørgen Hansen to find a business partner that stands by the same long-term values and commitments that FREJA was founded on.

“Since I founded the company in 1985, it has been our ambition to grow the business and expand our reach. I am very proud to find our company in a situation where we will become part of the USTC Group by merging with SDK. Our family values align with the values of the Østergaard-Nielsen family, and I have full confidence that the new ownership is a perfect fit,“ says Jørgen Hansen.

Reaching more customers
The SDK Group is owned by the Østergaard-Nielsen family and has a long history in transport and logistics. The company was founded in 1876 under the name Julius Mortensen Shipping. Many years later, it became the first company that USTC owner Torben Østergaard-Nielsen acquired.

USTC is a global conglomerate with more than 2,500 employees, covering more than 100 offices in 33 countries and headquartered out of Middelfart, Denmark. In the last fiscal year USTC reported a turnover of DKK 76 billion.

“We have been looking for a strong company with equal values to join forces with in order to achieve our long-term goals. This merger will create a platform for further growth, both organically and by acquisitions. When the merger is finalized, we will be better positioned to compete in the market through scale and by combining existing competences and knowledge from our experienced and valuable employees in both FREJA and SDK’s logistic companies”, says Søren Gran Hansen, CEO of SDK.

The CEO of FREJA, Ulrik Rasmussen, also welcomes the merger and is very aware that this move puts the joint company in a great position to approach customers with an even better service, quality and a broader portfolio.

Experienced leadership
The merger will result in changes to the company structure. All of FREJA’s current business units will merge with SDK’s logistic activities into a new entity called FREJA Transport & Logistics. As a consequence, the majority of the current SDK logistic activities will be rebranded to FREJA, carrying on the well-known and respected brand within the industry. All other SDK activities within shipping, agency, chartering, stevedore, and cruise will continue unchanged under the SDK brand and will remain under the full ownership of the USTC Group.

The current CEO of SDK A/S, Søren Gran Hansen, will continue in this role as well as taking on the role of Chairman of the Board for the new entity FREJA Transport & Logistics. The founder of FREJA, Jørgen Hansen, will join the SDK A/S Board of Directors and bring with him invaluable experience and industry expertise. Ulrik Rasmussen, who is currently the CEO of FREJA, will continue as CEO of FREJA Transport & Logistics.

FREJA Transport & Logistics will have offices in seven different countries, namely Denmark, Sweden, Norway, Finland, Poland, Holland and China.

The agreement is conditioned upon the approval of the relevant competition authorities.

The transaction price will not be disclosed.

Link to press release

[caption id="attachment_14710" align="alignright" width="300"] Matti Urmas.[/caption]

Matti Urmas, Managing Director of FREJA Finland, starts he’s second year in the advisory delegation of the Confederation of Finnish Industries (EK) in 2021. The business delegation consists of business executives from different industries. The members are nominated by the member associations of EK.

Confederation of Finnish Industries (EK) is the leading business organization in Finland. EK has 24 member associations, and 15,300 member companies across all business sectors (96% SMEs). The business delegation is elected yearly. Urmas started in the delegation in the beginning of 2020.

Read more in Finnish

[caption id="" align="alignnone" width="407"] Matti Urmas, Managing Director of FREJA Finland[/caption]

Matti Urmas, Managing Director of FREJA Finland, has been elected to the advisory delegation of the Confederation of Finnish Industries (EK) for 2020. The business delegation consists of business executives from different industries. The members are nominated by the member associations of EK.

Confederation of Finnish Industries (EK) is the leading business organization in Finland. EK has 24 member associations, and 15,300 member companies across all business sectors (96% SMEs). The business delegation is elected yearly.
Read more in Finnish

Matti Urmas, Managing Director of FREJA in Finland, starts his fourth year in the advisory delegation of the Confederation of Finnish Industries (EK) in 2023. EK is the leading business organization in Finland.

The business delegation consists of business executives from different industries.

The members are nominated by the member associations of EK.

2023 is a particularly important year for the EK, as parliamentary elections will be held in Finland.

“EK has a comprehensive 6+1 Mission for a Good Future election programme, which comprehensively addresses international trade and highlights the importance of the EU for Finland's success. The stronger and more influential the EU is globally, the better for Finland, because we cannot make it on our own.

EK is the leading business organization in Finland. EK has 19 member associations, and over 15,000 member companies across all business sectors (96% SMEs). The business delegation is elected yearly.

EK represents and defends the interests of the Finnish business community. It engages in dialogue with decision makers at the national level as well as in the EU and international level.

Urmas started in the delegation in the beginning of 2020.

Read more in Finnish!

Matti Urmas, Managing Director of FREJA in Finland, starts his third year in the advisory delegation of the Confederation of Finnish Industries (EK) in 2022. EK is the leading business organization in Finland.

The business delegation consists of business executives from different industries.

The members are nominated by the member associations of EK.

EK is the leading business organization in Finland. EK has 24 member associations, and 15,300 member companies across all business sectors (96% SMEs). The business delegation is elected yearly.

EK represents and defends the interests of the Finnish business community. It engages in dialogue with decision makers at the national level as well as in the EU and international level.

Urmas started in the delegation in the beginning of 2020.

Read more in Finnish!

DE

The world's largest logistics trade fair Transport Logistic will take place in Munich at the beginning of June 2019. Freja Finland is taking part in the exhibition together with Port of Turku. (more…)

PÅ SVENSKA SUOMEKSI

At the beginning of 2021, the merger between FREJA Transport & Logistics and TL TRANS, based in Kronoby, was announced, and it is now complete.

The transaction expanded FREJA's range of transport services with temperature-controlled road transport and around 80 thermo-trailers. From today, FREJA has an office in Kronoby, and all the payment transactions will be transferred from TL Trans to FREJA. “We are now able to serve our customers more comprehensively in their international transport needs”, says Matti Urmas, Managing Director of FREJA Transport & Logistics Oy.

The customers who transferred from TL Trans to FREJA have also been satisfied with the benefits resulting from the merger. “The feedback received from our customers has been positive, as we now have a wider range of services to offer and our customers now also have sea and air freight at their disposal from familiar customer service contacts,” says Jörgen Byskata, Director of Temperature Controlled Transport at FREJA Transport & Logistics.

TL Trans was owned by Jörgen Byskata and Marko Ruotsalainen. The acquisition is FREJA's first takeover during its operations in Finland.

FREJA originally started its operations in Finland in 2003, when the FREJA Group, together with Managing Director Matti Urmas, acquired the Finnish Maa ja Meri Oy. Maa ja Meri Oy was established back in 1942. At that time, its task as a forwarding company was to serve the Finnish Defense Forces by transporting military equipment. The name FREJA Transport & Logistics was adopted at the beginning of 2009 to harmonize all the names in the FREJA Group.

Besides international road transport (approximately 850 trailers), FREJA’s international transport services also include sea and air freight and project transport. In addition to the tarpaulin fleet, our fleet includes approximately 80 thermally controlled trailers that have been approved for ADR transportation and provided with the appropriate ADR equipment. The entire fleet is also ATP/FRC-rated. The fleet is suitable for transport at temperatures ranging from -25 to +25°C.

FREJA Transport & Logistics Oy's head office is in Turku and we also have offices in Kronoby, Vantaa, and Vaasa. In 2020, FREJA Transport & Logistics Oy’s turnover amounted to about EUR 86 million. FREJA in Finland employs around 60 professionals in their field.

As part of the FREJA Group, we are an independent affiliate that operates in Denmark, Sweden, Norway, Poland, and China. We have a total of 32 offices. Our company employs about 960 people.

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